Your audience can use branded hashtags to show off their experiences with your products or services as a form of brand advocacy. This means that if you use the right and most relevant hashtags for your brand, others searching on that hashtag will find those posts. From there, you’re able to explore all the related posts, making hashtags a great way for people interested in a certain topic to find more accounts to follow. Clicking on a hashtag in Instagram leads to a gallery of both the top posts and latest posts that used the hashtag. The biggest reason for using hashtags is for the increased exposure and discovery. No matter what your social media goals are, there’s an #advantage for everyone. Why should you as a brand even care about hashtags? There are a number of benefits that you get from using hashtags on Instagram. Read on to learn more about how using hashtags on Instagram could benefit your brand and how to put these strategies into action. Quick: what’s in your Instagram caption? Is it #love and #instagood? Or is it more #branded? How much time do you dedicate to thinking about your Instagram hashtags? If you’re dipping your toes in the hashtag waters, it might feel like more is better but this isn’t always the case.
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